A kaleidoscope of charms

Perched on the sacred banks of the holy river Ganga, Haridwar beckons you with its divine aura and artistic allure. This ancient urban centre has long been a hub of devotional practices and now, it wears a new garb of creativity thanks to the Namami Gange programme by the Union Government. Discover the memorable transformation of this pilgrim's paradise as it blossoms with public art, time-honoured crafts, and the appealing dance of heritage.

Stroll along the walkways, bridges, and ghats near the river, and you'll be greeted by appealing wall murals adorning every public space. These quirky visuals bring a newfound charm to Haridwar's terrains, echoing the city's vibrant spirit. Art galleries, workshops, and stores come alive with the abundant display of regional arts, from the intricate Aipan paintings of Uttarakhand to engaging religious art. As you tour the busy Moti Bazar and Jwalapur market, you'll find a abundant collection of art, craft, textiles, and handlooms - well suited souvenirs to carry back home.