Welcome to the Switzerland of India

Find the appealing allure of Jammu and Kashmir, where each season unfurls its own impressive wonders. As the renowned regions of Gulmarg, Pahalgam, and Srinagar boast their charm, the true essence of Kashmir resides in the quiet embrace of its lesser-known treasures. Beyond the clamour of tourist hotspots, lie the untouched gems that can make a special place in any traveller’s heart. See the north of the capital to discover the scenic Gurez Valley, the calm Bangus Valley, and the pristine river Kishanganga.

Travel through the lovely Neelam Valley in Kupwara and immerse yourself in the refreshing quietlity of the new Border Tourism sites in Keran and Teetwal. Witness the harmonious blend of heritages as communities from across borders unite along the scenic riverfront, as the playful laughter of children echoes through the lush green meadows and shepherds are seen leading their herd of sheep.